ART MAKES US DIFFERENT
In this edition of UVNT Art Fair we join together with ABSOLUT to bet on creators and strengthen our common bond for artistic creation. Under the slogan art makes us all different, ABSOLUT defends the idea that art has the enormous capacity to transform us all at an individual level. It pierces and unleashes our emotions, it moves and unsettles us, it fills us with doubts and makes us dream, it allows us to imagine what it feels like to be in another skin, going beyond ourselves and our limits.
On February 24, during the opening of UVNT Art Fair, there will be an intervention by the Valencian artist Roice183, represented by the Young Gallery La Mercería, who will be in charge of reinterpreting with his pictorial style the emblematic silhouette of the ABSOLUT bottle in a mural inside the fair. In addition, in this ABSOLUT corner, attendees of the inauguration will be given bracelets to follow the celebration of UVNT in the after-party that will take place at the LuLa Club.
Thus creating an accomplice space to explore new plastic languages, integrate different aesthetic codes, share the freshness and innovation present in the creative processes and find the emerging trends in the art world.
Since the 1980s, Absolut Vodka has turned art into advertising, and vice versa, collaborating with more than 550 artists including Keith Haring and Mickalene Thomas. Its inspirational attitude and artistic collaborations in many of the disciplines in this field make Absolut Vodka has become an icon, inspiring those who believe in the power of creativity, seeking to drive progress, be positive and not leave indifferent.
Absolut Vodka is one of the most famous vodkas in the world. Marketed in the United States in 1979, it completely redefined the premium vodka landscape and became a paradigm of art, culture and nightlife. It revolutionized cocktails by introducing a previously unseen range of flavors to the market and became an icon in its own right.
Absolut Vodka is produced in Åhus, in southern Sweden, and its main ingredients are water and winter wheat, a grain with great strength that is sown in autumn and grows under the Swedish snow. Absolut Vodka uses a unique process called 'continuous distillation', introduced in the 19th century by the 'King of Vodka', Lars Olsson Smith.
With more than two decades of graffiti background, he started painting when he was only 11 years old, fascinated by the hip hop movement of the 90s. His intense activity from the beginning painting in the street and the quality of each of his pieces place him as a reference in the current scene. Beyond his work in the public space, from which he never rests, he has opened a new way of expression that leads him to discover new languages in which to move. These are drawings, collages and paintings represented with abstract forms from which seem to insinuate figures a little more precise, and between which a dialogue is created. It could almost be said that in his painting several stories coexist in unison, which could be considered as small works within their totality. He has painted in many Festivals and developed his work throughout Europe, Asia and the United States.