The independent soft drink brand fritz-kola joins the support of artistic and creative expression within the fair. It has become a benchmark for artisanal kolas and joins the Art Week in Madrid together with UVNT Art Fair accompanying us during the course of the fair with presence inside the fair and on the UVNT terrace where it will serve its soft drink and present a project in collaboration with the artist Bnomio.
About the brand:
fritz-kola is not just a product, but an attitude. The Hamburg-based company stands for independence, tolerance, openness and diversity. fritz-kola is present at music, art and cultural events, in restaurants and at festivals. In Europe, the brand supported almost 250 events in 2023 alone, ranging from small festivals with around 1,500 visitors to large-scale events with up to 85,000 visitors, such as "Rock Im park" or "Rock en Seine".
Art has been a key element of fritz-kola since its inception: from distinctive outdoor marketing campaigns featuring local urban artists to collaborations with art magazines such as Tramontana in Spain, as well as urban, artistic and cultural events such as Tropicana Fest in Rotterdam, Calle Libre in Vienna, Femmes Vandales in Barcelona and the Forward Festival in Hamburg, Berlin, Munich and Vienna.
fritz-kola is committed to an open society, as well as to the implementation and promotion of social projects under the message of openness and tolerance.
